Tuesday, October 20, 2009

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Ri-thinking the TV: Argentine case

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Although the set of transformations under youth consumption (for the emergence of new media), the TV is a major concern for the " Programa Escuela y Medios " of the Argentine Ministry of Education .
The Programme Director Dr Roxana Morduchowicz meeting built on quality TV Argentina (during the 2009 International Book Fair in Buenos Aires), gave the reasons why the topic is now of great interest: a) First, television is the medium most used in the Argentine case ( 95%), in which children aged between 11 and 17 spend more hours (an average of 3 hours per day), b) in comparison with the other "screens", such as mobile phones, internet and video games, the TV still wins race as the average preferred c) In addition, according to research "The
Generación Interactiva en Iberoamerica " 60% of children between 6 and Argentines viewed 9 years state and watching TV, without the presence of an adult. Of that percentage, 46% say they have television in their room.
Educating the TV thus becomes an important objective for the Ministry of Education. The "Programa Escuela y Medios" has published two guides for parents, teachers and even children, to guide and watching TV. "
Tele en familia a " and " Tele en familia 2 " present advice and recommendations to guide the boys and watching TV, but also to share the TV with the family, to know the tastes of children, talk etc.. A
Recent European research
revealed changes in the "media diet" for young people. The consumption of television, therefore, should be included within a system of multitasking behavior (Revolver, 2006). However, it is interesting to see, however, as the television in Argentina, still has much relevance in the consumption experiences of young people across the other media. In this sense, Dr.
Morduchowicz believes that the TV performs an essential social function especially for children of lower strata of society. "It entertains, teaches daily practices and so on. Children learn the telly even though it has not directly this end "To complete this
television landscape, it is important to give space to two studies that have raised the alarm about the quality of television reception in Argentina, that is, the TV accessible to everyone without charge.
The first concerns a survey conducted by '
Observatorio de la televisión of the Faculty of Communication, University Austral of Argentina, " Quality Television Argentina " which highlights three elements significant: 1) the use of profanity (92%); 2) submission of false values \u200b\u200b(such as lies - deception), stereotypes and simplification of reality (55%), 3) simulation of reality by the news, that is, the representation of information through the use of drama strategies to capture viewers (60%).
Compared to the second study,
CONFER over an image on the TV a bit 'disturbing: the high degree of violence (physical, verbal and psychological) in television (71%), particularly in times protected children. According to this research, the TV shows an act of violence every 15 minutes.
Based on this photograph of the TV in Argentina, the Ministry points out the need to rethink the TV. In this sense, offers empowering "the screen" on the content, but at the same time highlighted the 'importance of training on the one hand the teachers and parents, the other boys, the former can not forget their responsibility for what kids watch as they do on TV and its contents (La familia en tele, 2004). According
Morduchowicz necessary to educate young people so that they can understand what they watch on TV, that challenge the messages that they can choose what they want to watch with a critical eye and reflection. However, indicates that we must not forget that the TV reception should not be separated from socio-economic and family. These factors affect reading and resinification messages. In this sense, the role of the adult as mediator takes a great importanza.Per conclude, from the standpoint of the Ministry of 'Education, no one should demand that the TV "education," not even think that a TV is made only with quality documentaries or with so-called cultural transmission. Morduchowicz believes that a quality TV, in the context of Argentina, should be diversified in terms of TV broadcasting and television genres, which brings up the values \u200b\u200band models of construction, is innovative, creative, stimulating interest and sensitivity, includes several items and a plurality Representative, has a wide coverage of information, encourage national television production and has a good artistic quality .
** image source: 1) Flickr 2) http / /: blog.mammenellarete.itwp contentuploads200809fp2603.jpg-3) http://images.google.com/imgres?imgurl=http:// www.repubblica.it/2007/11/sezioni/politica/tv-sondaggi/tv-sondaggi/stor_11700878_13150.jpg&imgrefurl=http://www.repubblica.it/2007/11/sezioni/politica/tv-sondaggi/ tv-sondaggi/tv-sondaggi.html & usg = __-JUTNgV5JjftoVjKn_kVT7X8nm4 = & h = 212 & w = 280 & sz = 16 & hl = en & start = 75 & SIG2 8XBKFoKE5HvqRH2AsUoP1Q = & um = 1 & tbnid = H7NRb_cS2ttiFM: & tbnh = 86 & tbnw = 114 & prev = / images% 3Fq% 3D20% 26ndsp% 3Dtelevisione% 26hl% 3Den% 26rls% 3Dcom.microsoft: en-us% 26sa% 3DN% 26start% 3D60% 26um% 3D1 & and = LIXdSs43jNf5BtSohTs

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